As an Oncology Product Manager, you will be responsible for developing and executing marketing strategies and campaigns for oncology products. You will work closely with cross-functional teams, to ensure the success of the product in the market.
- Strategic Planning: Develop comprehensive marketing plans and strategies for oncology products, taking into consideration market trends, competitive landscape, and the product’s unique selling points.
- Product Positioning: Define and communicate the product’s positioning, value proposition, and key messages to target audiences, including healthcare professionals, patients, and
- Market Research: Conduct market research to understand customer needs, preferences, and behaviors. Use this information to refine marketing strategies and tactics.
- Campaign Development: Create and execute marketing campaigns, including digital marketing, advertising, educational programs, and promotional materials, to support the product’s launch and ongoing promotion.
- Cross-functional Collaboration: Collaborate with cross-functional teams, such as sales, business development, and regulatory affairs, to ensure alignment and consistency in messaging and tactics.
- KOL Engagement: Identify and engage with key opinion leaders (KOLs) and thought leaders in the field of oncology to gain their support and advocacy for the product.
- Budget Management: Manage the marketing budget effectively, allocating resources to various marketing activities and measuring their ROI.
- Performance Tracking: Monitor and analyze the performance of marketing campaigns and initiatives, using key performance indicators (KPIs) to assess the product’s market impact.
- Regulatory Compliance: Ensure that all marketing materials and activities comply with relevant regulatory guidelines and industry standards.
- Product Lifecycle Management: Develop strategies for the entire product lifecycle, including the launch, growth, maturity, and decline phases.
- Competitive Analysis: Continuously assess the competitive landscape and adapt marketing strategies to maintain a competitive edge.
- Training & Development: Develop and create Medico-Marketing training materials specifically designed for the sales team and Conduct training sessions to ensure the sales team is equipped with the knowledge and skills required to effectively promote and sell the company’s products.
- Bachelor’s degree in marketing, business, life sciences, or a related field (a master’s degree is often preferred).